BRANDKIT
Represent PaglaAI, exactly
Monochrome first. The mark carries personality, the type carries precision, and whitespace is the loudest element.
Brand
PaglaAI is a local-first AI ecosystem. The identity is intentionally restrained: monochrome first, typography-led, with color reserved for meaning only. The brand should feel calm, precise, and unmistakably human.
The tagline is Intelligence, Unhinged. Precision, paired with a refusal to be contained. The voice is precise first, playful second — it does not shout, and it trusts the user to understand.
Logo
The Pagla Face is the primary symbol. A single-weight, black-ink only, minimal face — messy genius hair, calm sunglasses, a precise goatee. Flat, black on paper, never modified.
- Black or white only. Never add colors, effects, shadows, or glow.
- Never stretch, distort, crop, outline, or rotate the mark.
- Clearspace equals the height of the sunglasses; minimum size 24 px.
- The wordmark is never used together with the Pagla Face.
Typography
Pagla Sans Light 300 · display
Pagla Sans is a light, open, neutral family. The wordmark is live type at Light 300 with optical tracking — never heavier than Regular, never outlined.
| Token | Value | Role |
|---|---|---|
font.size.display | 4rem | Hero headline |
font.size.h1 | 3rem | Page title |
font.size.h2 | 2.25rem | Section heading |
font.size.body | 1rem | Body text, 65ch measure |
font.size.code | 0.875rem | Code and terminal |
font.weight.light | 300 | Display, hero, wordmark |
Colors
Two colors carry the brand: ink and paper. The accent is reserved for meaning only — a dot, an underline, or focus. It is never a background fill.
| Token | Swatch | Value | Usage |
|---|---|---|---|
color.base.ink | #0A0A0B | Text on light | |
color.base.paper | #FFFFFF | Background, light | |
color.base.surface | #F5F5F3 | Raised bands | |
color.base.border | #E8E8E6 | Hairlines | |
color.base.muted | #6B707E | Secondary text | |
color.accent.primary | #6B7EFF | Meaning only, never a fill | |
color.accent.success | #3E9B6E | Success | |
color.accent.warning | #E0A23C | Warning | |
color.accent.error | #C94A4A | Error | |
color.accent.info | #4A90C9 | Information |
Swatches keep their literal values in both themes; the surrounding chrome inverts.
Icons
Icons share one stroke and one optical weight: monochrome, geometric, consistent stroke width, no filled decoration. An icon resolves meaning in an instant, then disappears.
- search
- close
- save
- menu
- next
- terminal
Downloads
Canonical assets. Never retrace or substitute your own version; request changes through the design authority.
Usage guidelines
Do
- Use a large open space and keep the clearspace.
- Use black or white only, and use the mark flat.
- Always use the whole mark, on clean paper.
Don't
- Stretch, alter, color, outline, rotate, or crop the mark.
- Add effects, shadows, or glow.
- Use the mark over a busy image or add unauthorized elements.
Represent the system correctly
Grab the assets from the Downloads tab, or read the full identity in the brand authority.