BRANDKIT · PAGLADESIGN
Represent PaglaAI, exactly
The BrandKit is the consumer surface of PaglaDESIGN — the single source of truth for mark, type, color, and usage. Monochrome first. Whitespace is the loudest element.
Brand
PaglaAI is a local-first AI ecosystem. Every product inherits the same mark, type, and values from PaglaDESIGN. The identity is intentionally restrained: monochrome first, typography-led, with color reserved for meaning only. Calm, precise, unmistakably human.
The tagline is Intelligence, Unhinged. Precise first, playful second.
Logo
The Pagla Face is the primary symbol. Single-weight, black-ink only. Never modified.
- Black or white only.
- Never stretch, distort, crop, outline, or rotate.
- Clearspace equals sunglasses height; minimum 24px.
- Wordmark never paired with the Face.
Typography
Pagla Sans Light 300 · display
Pagla Sans is the canonical typeface (family name exact). Light, open, neutral. Wordmark is live type at Light 300 — never heavier than Regular, never outlined.
| Token | Value | Role |
|---|---|---|
font.size.display | 4rem | Hero |
font.size.h1 | 3rem | Page title |
font.size.body | 1rem | Body, 65ch |
font.weight.light | 300 | Display, wordmark |
Colors
Ink and paper carry the brand. Accent is meaning only — never a fill.
| Token | Swatch | Value | Usage |
|---|---|---|---|
color.base.ink | #0A0A0B | Text | |
color.base.paper | #FFFFFF | Background | |
color.base.surface | #F5F5F3 | Raised | |
color.base.border | #E8E8E6 | Hairlines | |
color.base.muted | #6B707E | Secondary | |
color.accent.primary | #6B7EFF | Meaning only |
Icons
Monochrome, geometric, one stroke weight. Resolve meaning, then disappear.
Usage guidelines
Do
- Large open space and clearspace.
- Black or white only, flat mark.
- Whole mark on clean paper.
Don't
- Stretch, alter, color, outline, rotate, or crop.
- Effects, shadows, or glow.
- Busy backgrounds or unauthorized elements.
Represent the system correctly
Assets from Downloads, or the full identity in the PaglaDESIGN authority.